PROJECT

Doruk Catering:

A taste of genuine sincerity with the high-end service quality

for Doruk Catering
A complete corporate branding project for Doruk Catering. The challenge was to reposition the company against its large and well-known competitors in the market. We started by analyzing the company’s corporate culture to find a strong substance on which to build the positioning strategy. Diving deep into their business, we discovered their genuine sincerity and high-end service quality, and then translated this into a brand strategy based on “exceptional customer focus”. Our challenge was to make this “ordinary-seemed” strategy “extraordinary”. First, we created a compelling brand story, clarified the message, and designed a brand-new logo and corporate identity to reflect the new positioning strategy. Then, unlike competitors who have ordinary and boring corporate brochures, we designed a well-thought-out corporate book that is rich in both visual and written content. As a result of all these repositioning and marketing activities, Doruk Catering increased its sales by 42%.

Let's talk!

Let’s dive deep into your goals and challenges together. Fill out the form below and we’ll get back to you to schedule a free 30-minute discovery call to see if we’re a good fit. Or go ahead to the Contact page to submit a detailed service request.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Growth-Driven Branding - free eBook

A Step-by-Step Guide for Business Owners

The cover of The Growth-Driven Branding - free eBook

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Download your free eBook now!

Please fill in the form below to get your copy. All fields are required.

We respect your privacy. We use the information you provide us to share valuable content with you. You may unsubscribe at any time.