Services
Branding is a bad investment if it doesn't help you grow your business 🚀
Branding is not just about design anymore. It’s about unleashing the reason your brand exists, crafting the story you tell, and creating the image you make people feel. We call this BrandDNA.
From strategy to design, our growth-driven BrandDNA™ framework ensures you have everything you need to create a unique brand that makes your marketing work better and your business grow.
OUR SERVICES & PRICING
Simple, clear and transparent service plans.
No need to waste time on complicated proposals and vague deliverables. Our clear and transparent service packages let you exactly know what you’re paying and what you’re getting.
BrandDNA Package 1:
Brand Story & Messaging Strategy
Timeline: 2 Weeks at minimom
$5,000.-
starting from
This package is the first step for companies seeking a strong foundation for creating a brand that drives growth. It focuses on unlocking the true value of the brand and communicating it effectively.
- Initial consultation to understand your business, values, and goals.
- In-depth analysis of your target audience and market positioning.
- Brand Purpose Statement
- Target Audience and Customer Persona
- Brand Positioning Statement
- Brand Archetype
- Brand Personality and Tone of Voice
Using our 7-Step Story Model, we develop a compelling brand narrative centered around your customers’ needs and experiences, highlighting how your brand benefits and transforms your customers.
- 7-Steps Brand Story Canvas
- Brand Story Long Form
- Brand Story Short Form
- Clarified Brand Message that communicates your brand’s value proposition.
- 3x Tagline Alternatives
- Main Heading for Website and Social Media Profile Descriptions
This comprehensive PDF document contains all the essential assets for your brand strategy and messaging frameworks tailored to resonate with your target audience. It will serve as your most valuable roadmap to building a unique brand that drives business growth.
- Introduction
- Brand Purpose Statement
- Target Audience and Customer Persona
- Brand Positioning Statement
- Brand Archetype Definition
- Brand Personality and Tone of Voice Dimensions
- 7-Steps Brand Story Canvas
- Brand Story Long Form
- Brand Story Short Form
- Clarified Brand Message (One-Liner)
- Brand Tagline
- Main Heading for Website and Social Media Profile Descriptions
Logo Design & Brand Identity Essentials*
Timeline: 4 Weeks at minimum
$6,000.-
starting from
Get a professionally designed logo and a detailed style guide to ensure consistent branding. This service is ideal for businesses with a well-defined brand strategy, including a brand story and messaging framework, and seeking a professional visual identity to bring their brand to life.
- 3x Mood Board Concept to Choose Direction
- Creation of 3 logo concepts.
- Revisions based on feedback to finalize the selected logo.
- Delivery of logo files in various formats for different uses.
- Logo Usage on Social Media Profile Pictures
- Logo Design
- Logo Specifications & Usage Guidelines
- Logo Usage on Social Media Profiles
- Primary & Secondary Color Palettes
- Primary & Secondary Typography
- Imagery Styles
The Brand Identity Essentials Book is a detailed PDF document that contains all the essential visual identity elements of your brand to ensure maximum consistency.
- Introduction
- Logo Design and Specifications
- Logo Specifications & Usage Guidelines
- Logo Usage on Social Media Profiles
- Primary & Secondary Color Palettes
- Primary & Secondary Typography
- Imagery Styles
(*) If you’re unsure about your brand strategy, we highly recommend considering our comprehensive branding packages that build your Brand DNA from the ground up.
BrandDNA Package 2:
Logo Design & BrandDNA Essentials
Timeline: 6 Weeks at minimum
$9,500.-
starting from
This package provides the essential assets of BrandDNA to create a unique brand that drives business growth. It is ideal for companies seeking a consistent brand identity built on a strong strategic foundation.
- Brand Discovery Meeting
- Strategic Foundation
- Brand Story Development
- Messaging Strategy
- BrandDNA Messaging Blueprint PDF
- 3x Mood Board Concept to Choose Direction
- Creation of 3 logo concepts.
- Revisions based on feedback to finalize the selected logo.
- Delivery of logo files in various formats for different uses.
- Logo Usage on Social Media Profile Pictures
- Logo Design
- Logo Specifications & Usage Guidelines
- Logo Usage on Social Media Profiles
- Primary & Secondary Color Palettes
- Primary & Secondary Typography
- Imagery Styles
From strategy to brand story, from logo design to identity style guide, The BrandDNA Essentials is a detailed PDF document that contains all the core assets and unique genes that form the foundation of a powerful, enduring brand that will drive business growth.
- Introduction
- Brand Strategy Overview
- Logo Design and Specifications
- Logo Specifications & Usage Guidelines
- Logo Usage on Social Media Profiles
- Primary & Secondary Color Palettes
- Primary & Secondary Typography
- Imagery Styles
Website Visual Design
Timeline: 4 Weeks at minimum
$7,500.-*
starting from
Elevate your brand’s online presence with captivating website visuals that seamlessly translate your brand story and message into an engaging digital experience.
- Custom-designed homepage structure aligned with your brand’s messaging strategy developed at the Brand DNA Package 1
- A visually and strategically designed compelling layout to convert visitors into customers
- Optimized for both desktop and mobile devices
- Up to 4 visually cohesive inner page designs that reinforce your brand identity
- Layouts tailored to the specific purpose of each page (e.g., About Us, Services, Contact)
- Website written content planned and written based on the messaging strategy
- The brand story and the messaging strategy adapted to the home page to engage visitors
- Strategic and engaging written content for both the homepage and the inner pages
- In-depth consultation to understand your goals and target audience
- Presentation of design concepts for your feedback and refinement
- High-quality visual designs (mockups) in a format suitable for the website development process (coding and implementation)
- Detailed specifications for fonts, colors, and image assets
- This service and pricing is exclusively available to clients who have purchased one of our Brand DNA Packages
- The base price covers the design of the homepage and up to 4 inner pages. Additional page designs can be added for an extra fee
- Content creation (text and copywriting) is included in the service
- The service does not include stock photo usage or any visual productions (photo/video shootings, 3D, etc.).
- Website development (coding and implementation) is not included
- Your messaging strategy, developed as part of the Brand DNA Package 1, serves as the foundation for the homepage design, ensuring a consistent brand strategy across all touchpoints
(*) This is a starting point and can be adjusted based on the complexity and scope of your website. Only available for clients who go through our Brand DNA Package 1 or Package 2.
BrandDNA Package 3:
Complete Brand Book & Design Systems
Timeline: 8 Weeks at minimum
$14,500.-
starting from
An all-inclusive package perfect for businesses that need to build a strong brand presence in one go. From strategy to design, it includes all of the BrandDNA essentials and visual design systems to ensure marketing works better and drives business growth.
- Brand Discovery Meeting
- Strategic Foundation
- Brand Story Development
- Messaging Strategy
- BrandDNA Messaging Blueprint PDF
- Logo Design
- Identity Style Guide
- BrandDNA Essentials
- Business Card Template
- Letterhead
- Envelopes
- Notepad
- Document Folder
- Electronic Signature Template
- Power Point / Keynote Template
- Greeting and With Compliments Card Template
- Event Invitation Template
- Roll-Up Banner and Flag Templates
- Portable Stand Template
- Sample Merchandising Templates
- Social Media Cover Templates
- Social Meda Post Templates
From strategic foundation to tailored branding collaterals, the BrandDNA Brand Book is a comprehensive PDF document that contains all the assets and guidelines needed to establish and maintain a consistent and professional brand presence across all touchpoints. This is an essential tool for ensuring your brand’s integrity and impact in every interaction.
- Introduction
- Brand Strategy Overview
- Logo Design and Specifications
- Logo Specifications & Usage Guidelines
- Logo Usage on Social Media Profiles
- Primary & Secondary Color Palettes
- Primary & Secondary Typography
- Imagery Styles
- Business Card Template
- Letterhead
- Envelopes
- Notepad
- Document Folder
- Electronic Signature Template
- PowerPoint / Keynote Template
- Greeting and With Compliments Card Template
- Event Invitation Template
- Roll-Up Banner and Flag Templates
- Portable Stand Template
- Sample Merchandising Templates
- Social Media Cover Templates
- Social Meda Post Templates
Our 3-Step Branding Process
The 3-step plan to bring your brand to life
At UBF, we follow a streamlined 3-step process designed to understand your unique needs, develop a strategic direction, and implement a strong brand identity. This approach ensures that you are involved in deciding the direction while allowing us to provide a tailored service that drives growth.
Discovery
Direction
Over the next week, we analyze the gathered information and conduct additional research. Depending on your selected service package, we present you with a tailored brand strategy, including unique brand positioning, taglines, and a voice & tone guide to connect with your ideal audience. For higher-tier packages with design services, this also includes three mood-board options*.
Design
Based on your chosen direction, we create design outputs relevant to your service package. This includes logo design options*, a comprehensive brand book*, and the designing of your social media templates, and other identity materials*.
Note: Design services such as mood boards, logo design, design guidelines, and additional branding design materials are not included in the Brand Story & Messaging Strategy package.
Frequently Asked Questions
Your branding questions, answered.
Here are the answers to some questions you may have in your mind.
Services
We offer a comprehensive range of branding services, including:
- Brand strategy and messaging development (Brand DNA Package 1)
- Logo design and basic brand identity creation (Brand DNA Package 2)
- Full corporate identity development (Brand DNA Package 3)
- Website visual design (add-on service for Package 2 and 3 clients)
Our Brand DNA packages are designed to provide different levels of branding support:
- Package 1 focuses on developing your brand’s story and messaging, laying the foundation for all other branding efforts.
- Package 2 builds on Package 1 by adding logo design and basic brand identity elements.
- Package 3 offers a complete corporate identity solution, including comprehensive brand guidelines and assets.
Process
Our process starts with an initial consultation to understand your goals, target audience, and brand vision. We then tailor our approach to your specific needs and budget, developing a customized branding plan. We keep you involved throughout the process, ensuring that you’re happy with the results at every stage.
We believe in building long-term relationships with our clients. We offer ongoing support and consultation if you wish, to help you maintain and evolve your brand as your business grows.
Pricing
We offer transparent and competitive pricing. Our Brand DNA packages are priced based on the scope of services included. We also offer customized packages and pricing to meet your specific needs. You can find our package prices on the “Services and Prices” section above.
We understand that branding can be a significant investment. To ensure we can commit 100% of our focus and attention to each client, we strictly limit the number of projects we take on simultaneously. This means we require full payment in advance for our services. This approach may differ from other agencies, but we believe it offers an exceptional advantage to our clients that can’t get from many others: When you work with us, you can be confident that you have our 100% focus and attention throughout your project. This helps us deliver the highest quality results and the best possible experience for you.
We prioritize client satisfaction and actively involve you throughout the process to ensure there are no surprises at the end.
For design-involved projects:
- Direction Mood Boards: We present initial mood boards showcasing different design directions to align our strategic and creative approach with your preferences before we dive into original work.
- Logo Design Options: We provide multiple logo design options for you to choose from, along with revisions and refinements until you are completely satisfied.
Our goal is to create work that you love and that aligns with your brand vision. If there are any concerns along the way, we are always open to feedback and will work collaboratively with you to address any issues.
Other
Absolutely! You can view our Work page to see a range of our featured branding projects across different industries.
You may reach us through our Contact page or schedule a free discovery call. We’ll discuss your needs and how we can help you achieve your branding goals.
Fill in the form on the Contact page and we’ll get back to you shortly to discuss your needs and how we can help you achieve your branding goals.
