How to Pick The Right Logo Design?

Choosing the right logo design is harder than it looks.

Imagine that you’ve just received five logo options from your branding agency or designer.

Now comes the hard part: Picking the right one!

It seems like a simple decision, but suddenly, doubts come in.

Here’s how to make the right choice, without overthinking it.

How Much Does a Logo Design Cost in 2025?

This is one of the most common questions I receive from the business owners.

Logo design prices vary widely, and that’s normal, as they depend heavily on factors such as experience, strategy and scope.

You can get a logo even at ZERO cost, for free!

Here’s a breakdown of typical price ranges for logo design in 2025…

5 Hidden Costs of Weak Branding in B2B and How to Fix It

In the B2B landscape, strong branding is often viewed as a “nice to have” rather than a necessity.

Many businesses may think, “We know our branding isn’t perfect, but we’ve managed to grow so far without a rebrand. Is it really urgent or holding us back?” or “We’re busy with other priorities like sales and product development. Branding feels like something we can tackle later.”